About SEO

Posted by Plex 9 Technologies on June 24th, 2008

If you have never heard of SEO, it’s an acronym for Search Engine Optimization and according to wikipedia.org

Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to “search engine optimizers,” an industry of consultants who carry out optimization projects on behalf of clients’ sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as “white hat SEO” (methods generally approved by search engines, such as building content and improving site quality)

Hidden links are a great way to boost your rank on a specific keyword. They are usually in a paragraph, then the keyword would have a link to the page you’re looking to boost it’s rank, but without an underline and the same color as the text.

As an example, I’ll take SEO. I would write a paragraph in my site about SEO and a link to my SEO page, though when you’ll read the text, you won’t notice SEO as a link because it’s the exact same color. The search engines consider that no problem as it’s a link with specific keywords to a page and we all know search engines love it!

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Microsoft IIS to overtake Apache?

Posted by Plex 9 Technologies on June 23rd, 2008

Netcraft recently released their October statistics and the results are startling. Apache now has less then a 10% lead on Microsoft’s IIS — the smallest gap between the two since IIS was launched in 1996! From my personal experience, I was always under the impression that Apache was the dominant platform for serving content on the internet. Microsoft’s IIS similarly to it’s operating system, was always plagued by security and instability problems . It’s one thing to get a blue-screen on your personal computer, but imagine getting one on a server hosting millions of websites?

Never the less, Microsoft has apparently been able to not only reverse the market share loss, but attain a huge gain over the last few months. To me this seems to be the result the new Vista roll out and a greater focus on security. Poking around the new IIS I also noticed the integrated features and improved focus on web 2.0. In fact, it seemed extremly easy to setup a blog service and other social network applications with the new version.

A quick check on server statistics accross the ‘net confirmed my view: The majority of blog’s and web 2.0 sites now run IIS! Based on the way things are going, Microsoft’s IIS is set to become the dominant technology for serving content on the internet within 6-12months. Sounds far fetched? Check out the netcraft chart below:

Apache — 68,155,320 — 47.73%
Microsoft — 53,017,735 — 37.13%
Google — 7,763,516 — 5.44%
Sun — 2,262,019 — 1.58%
lighttpd — 1,541,779 — 1.08%

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